Esports is a way for a brand to reach large scale, young, male audiences who are passionate about their sport. Wiki defines it as "Esports (also known as electronic sports, esports, e-sports, competitive (video) gaming, professional (video) gaming, or pro-gaming) is a form of sports where the primary aspects of the sport are facilitated by electronic systems; the input of players and teams as well as the output of the eSports system are mediated by human-computer interfaces." So, yes, it players engaging in competitive video games and the passionate audience that interacts with them. Download our Esports Advertising 101 Deck that outlines that who this passionate audience is and how brands can reach them.
A great source of general esports news is available from Cynopsis Esports & Gaming.
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