Welcome to the exciting world of esports and the Esports Ad Bureau. Here you will find some basic information about esports,
and ways to interact with the organization whose members offer premium U.S. based esports advertising opportunities.
Esports is a way for a brand to reach large scale, young, male audiences who are passionate about their sport. Wiki defines it as "Esports (also known as electronic sports, esports, e-sports, competitive (video) gaming, professional (video) gaming, or pro-gaming) is a form of sports where the primary aspects of the sport are facilitated by electronic systems; the input of players and teams as well as the output of the eSports system are mediated by human-computer interfaces." So, yes, it players engaging in competitive video games and the passionate audience that interacts with them. Download our Esports Advertising 101 Deck that outlines that who this passionate audience is and how brands can reach them.
A great source of general esports news is available from Cynopsis Esports & Gaming.
You can subscribe to their weekly eNewsletter here: http://www.cynopsis.com/subscribe/
and visit their esports website at: http://www.cynopsis.com/esports/