ESPORTS NEWS
Combing through the internet, or even having Google Alerts, for relevant esports advertising related information can be tedious.
The Bureau curates and provides links to quality information.
August 24, 2020
Video of the EAB's Stuart Lipson on advertising opportunities in esports.
August 13, 2020
Global tournament organizer ESL announced Monday an official supplier partnership deal with German brewery Warsteiner for ESL One Cologne 2020: Online.
May 29, 2020
Doritos and Twitch Rivals Partner for Streamer Community Tournament Series
April 23, 2020
Overwatch League Announces Xfinity as Presenting Partner for Online Play
April 20, 2020
Call of Duty, Bud Light Seltzer launch charity tourney with pro athletes
April 13, 2020
Jones Soda Pivots to Esports Marketing During COVID-19 Fallout
February 12, 2020
Gillette, the world’s leading expert in men’s grooming, and Twitch, the leading service and community for multiplayer entertainment, today announced the return of the “Gillette Gaming Alliance".
February 06, 2020
Nascar premier partner Coca-Cola is extending its relationship with the stock car racing series by being named the entitlement sponsor of its officially sanctioned esports racing series in a multi-year deal.
November 27, 2019
Gillette will be a sponsor of Electronic Arts FIFA 20 Global Series beginning with live matches from Bucharest
November 22, 2019
ELEAGUE and in-game advertising platform Anzu.io tied up a partnership to bring a new format of brand advertising to ELEAGUE across linear, mobile, and console gaming that will reach its more than 50 million fans across these platforms and offer new opportunities for marketers.
October 17, 2019
LG has officially been named as a partner of the Esports League Mobile Open.
October 15, 2019
Solid article about non-endemic brands in Esports. Includes quotes from the EAB's Stuart Lipson.
October 15, 2019
ELEAGUE and CDW have entered into an integrated partnership that will create enhanced fan experiences across ELEAGUE’s properties on television, digital, social and in-arena.
Anheuser-Busch InBev SA, one of the most active sponsorsin both the National Football League and the National Basketball Association, will become the official beer sponsor of the Overwatch League. Terms of the partnership, which begins this weekend, weren’t announced.
The EAB (eSports Advertising Bureau) commissioned Magid to analyze the profile and proclivities of the eSports fan based on fusing and averaging the data of EAB members’ audience studies. It was recently presented at the Secret Society meeting.
After flirting as sponsor for ELEAGUE’s x Rocket League Game Zone presented by AXE at the Final Four Fan Fest this weekend, men’s grooming brand AXE and ELEAGUE are now going long-term, locking in a deal for the brand to serve as Official Personal Care Partner of ELEAGUE
The grooming and razor brand Gillette has struck a global marketing agreement with the Amazon-owned streaming video service Twitch, creating what the companies are calling the “Gillette Gaming Alliance.”
Coca-Cola has signed an expansive deal with Activision Blizzard Esports Leagues to become the official non-alcoholic beverage of Overwatch League (OWL) and all other Overwatch properties.
With a young, engaged audience, esports presents a new opportunity for advertisers and marketers looking for the next generation of sports fans.
Female fans have traditionally been given the cold shoulder by brands investing in esports. and evidence shows it’s time for that to change.
AGE AGE ARTICLE ON TWITCH AND BRANDS
Tap into the power of the connection viewers feel towards the players
NYT TIMES ARTICLE ON OVERWATCH LEAGUE
National advertisers have included HP, Sour Patch Kids, T-Mobile and Toyota
ESPORTS VIEWERS AND SPONSORSHIPS
In esports, viewers look for a brand that’s adding value and supporting the ecosystem of their favorite games, players and events
ELEAGUE AND U.S. AIRFORCE
The Air Force previously sponsored segments at the ELEAGUE CS:GO Major in January.
BRISK ICED TEA AND NBC ESPORTS
NBC Sports said that Brisk Iced Tea will sponsor the annual Universal Open Rocket League eSports tournament, which will be live streamed by Twitch and YouTube.
COUNTER LOGIC GAMING & SPECTRUM
Counter Logic Gaming has named Spectrum the team’s official high speed internet provider. As a part of the sponsorship deal, Spectrum hooked up the CLG Performance Center with Fiber Optic Internet service and, in return, secured naming rights for the team’s gaming lounge.
AT&T AND ESL PARTNERSHIP
AT&T is getting into mobile video game competitions, partnering with eSports company ESL as its official telecommunications and mobile gaming partner of ESL North America.
HASBRO AND BLIZZARD IN LICENSING DEAL
Hasbro announced that they have signed a licensing agreement with Blizzard Entertainment to become the global master toy licensee for the Overwatch® franchise. Hasbro will create a wide range of play experiences including NERF products, games and more, based on the growing Overwatch® universe and its characters.
STATE FARM AND EA's NBA 2k
State Farm has been a long time sponsor of the NBA and WNBA and now they're taking it one step further with the NBA 2K League.
ESPORTS AT NAB IN LAS VEGAS
The online sports industry will be explored in a new conference titled “eSports: Get in on the Action” on Wednesday, April 11 as part of the 2018 NAB Show in Las Vegas. The conference, which is produced in partnership with the eSports Ad Bureau, comprises six sessions focused on audience targeting and growth, sponsorship opportunities and real-world success stories.
OVERWATCH ADDS T-MOBILE AND SOUR PATCH KIDS
Just a few weeks into its inaugural season, esports outfit Overwatch League has added T-Mobile and the Sour Patch Kids candy brand to its growing sponsor list.
DELL AND ALIENWARE EXTEND PARTNERSHIP WITH ELEAGUE
Dell and Alienware are extending their runs with ELEAGUE, inking partnerships that will continue into 2018 to power all ELEAGUE competitions, including The ELEAGUE Major: Boston.
TOYOTA SPONSORS OVERWATCH LEAGUE
Toyota Motor North America has signed on as the newest sponsor of Activision Blizzard‘s Overwatch League, agreeing to become a “North American launch partner” for the first season.
OVERWATCH LEAGUE ON CBS EVENING NEWS
A good video report from CBS News on the growing poularity of esports in the mainstream
HOW TOP BRANDS ARE JOINING THE ESPORTS PARTY
A good brands and esports intro piece written by EAB member Paul Brewer, Vice President of Global Sponsorships at ESL
CW, EA TEAM ON ‘MADDEN NFL 18’ TV SHOW
The CW believes eSports has appeal outside the hard-core base, and its latest bet is “EAMadden NFL 18 Challenge,” a one-hour primetime special produced by Electronic Artsthat will air Dec. 27 on the network.
ELEAGUE SIGNS BOOST MOBILE
Boost Mobile has signed with ELeague, becoming the esports property’s first official wireless sponsor.
HP AND INTEL: FIRST OVERWATCH LEAGUE SPONSORS
Blizzard Entertainment has signed major sponsorship deals with HP Inc. and Intel for the Overwatch League. As the first confirmed sponsors for the franchised esports league, team players will exclusively play matches on OMEN gaming computers by HP, powered by Intel Core i7 processors.
ELEAGUE PARTNERS WITH CHEEZ-IT
The cracker will be integrated into ELeague on digital, social and television. It will also have a presence in arenas during live events. Cheez-It will also be the sponsor of the ELeague Players’ lounge
ELEAGUE PARTNERS WITH GEICO
ELEAGUE Partners with GEICO to Launch GEICO ELEAGUE Amateur Series.
COMCAST XFINITY RENEWS SPONSORSHIP DEAL
Comcast Xfinity announces the renewal of its sponsorship contract with both ESL and Evil Geniuses in separate one year deals.
WHY ESPORTS IS STILL ABOUT REDBULL AND NOT PEPSI
State of the state of U.S. Sponsorships. Uses facts from Esports Ad Bureau.
AD BUREAU ANNOUCES AGENDA FOR BRAND BRIEFING AT ESCON USA
Brands and Marketers coming to together in LA in September to share esports experiences.
AD BUREAU RELEASES FINDINGS ON WOMEN ESPORTS VIEWERS
A new breakout of the Bureau study, specifaclly on the Women demographic
April 07, 2017
GEICO RENEWS SPONSORSHIP OF TURNER'S ELEAGUE
GEICO has renewed its sponsorship of Turner’s eLeague video gaming platform, which is kicking off 2017 with a Street Fighter V competition. As the official auto and home insurance provider for eLeague, GEICO will have marketing activities on TV, digital streaming platforms, social media and on-site competitions.
March 01, 2017
GILLETTE SPONSORS NEW ESPORTS PUBLICATION
Fusion Media Group is bringing together talent from Deadspin and Kotaku for the launch of Compete. Gillette will serve as its launch partner. Compete will be lead by Deadspin Editor-in-Chief Tim Marchman and Kotaku Editor-in-Chief Stephen Totilo. “This partnership reflects Gillette’s decade long commitment to the world of sports, and we could not have found a better partner than FMG to expand into eSports. Gamers at all levels recognize the importance of precision split seconds and minute movements make big differences. We get that obsession with precision better than anyone, and are looking forward to supporting players at the elite level as well as those looking to level up in their everyday gameplay together with COMPETE,” said Pankaj Bhalla, Brand Director, Gillette North America.
January 23, 2017
G FUEL LOCKS UP NAMING RIGHTS FOR ELEAGUE ARENA
The 250-seat stadium will be called the G Fuel ELeague Arena, named after an energy drink made by Gamma Enterprises LLC. In addition, G Fuel will get advertising in the studio and during broadcasts, and product placement alongside gamers and analysts.